Shopify Customer Accounts: The New Login Is Not a Theme Template
Shopify customer accounts use a 6-digit email code, not a theme login template. What changes on upgrade, the default shopify.com URL, and B2B sign-in.
Blog
Notes for people who run stores.
Articles start from a merchant problem and named sources.
Shopify Google Analytics: The Old Preferences Box Is Gone
Shopify Google Analytics left Online Store Preferences. Install the GA4 tag in the Google & YouTube app, then delete the old tag so a purchase is counted once.
Shopify Flow: Pick the Trigger Before You Ask AI for a Workflow
Shopify Flow starts when a trigger fires. Choose that event before a template or Sidekick builds the workflow, and check which actions your plan includes.
Shopify Packing Slips: Printing One and Editing the Template Are Different Jobs
Shopify packing slip: print one from the order, and edit the Liquid template under Shipping and delivery when the logo or fields should change.
Shopify Sitemap: Submit sitemap.xml and Fix Child Errors
Shopify builds sitemap.xml for you. Submit the parent once per domain, then use the child URLs to find errors, missing pages, and private-mode blocks.
Shopify Compare-at Price Is Not a Discount
Set Shopify compare-at price above Price so the sale can show. Collection pages hide it when variants disagree. Checkout still shows Price.
Shopify Draft Orders: The Invoice Link Is Not a Discount Code
Shopify draft orders: create a phone or quoted sale in admin, send a checkout invoice, and keep that link separate from a discount code.
Shopify Fraud Analysis: Read the Recommendation, Not One Red Flag
Shopify fraud analysis: read the low, medium, or high recommendation and the next step, not one red indicator, before you fulfill.
Shopify Wholesale Channel Is Gone: Use B2B, Not a Second Store
The Shopify wholesale channel is discontinued. Sell wholesale with B2B companies and catalogs on your current store, including on non-Plus plans.
Shopify Collection SEO: The Category Page Is Not a Second Product Title
Shopify collection SEO, field by field: Title as the H1, where the description shows, the search listing, safe handle changes, and when a filter beats a page.
Shopify Inventory Reports: 9 Reports and What Each Misses
Shopify has nine inventory reports. See what each counts, where the snapshot and value reports mislead, and which report answers your stock question.
Shopify Redirects: They Only Fire on a 404
Shopify redirects only fire when the old URL returns a 404. Handle changes, bulk CSV import, paths you can't redirect, and why market redirection is different.
Shopify Return Policy: The Page, the Rules, and the Generator Are Three Jobs
Shopify return policy setup: the written page, the return rules that decide what customers can request, and what the template and generator leave out.
Shopify Variant Limit: 2048 Variants Still Are Not a Size Chart
The Shopify variant limit is 2,048 per product, but the option limit is still 3. Check themes and apps past 100 variants, and keep size charts in metafields.
Break-Even ROAS: Formula and What Counts as Good
Break-even ROAS is 1 ÷ contribution margin. Use the formula, a worked example, and your cost inputs to set a target that does not lose money.
Shopify Metafields: Where They Show and How to Add One
A Shopify metafield is a typed field with a place on the product page. Use it for size charts, care notes, and specs, and connect it to a theme block.
WooCommerce vs Shopify: Choose the Operating Model, Not the Feature List
WooCommerce vs Shopify comes down to who runs hosting, updates, security, payments, and your data. Match that work to your team.
Shopify Conversion Rate Optimization: Read the Number Before You Change the Store
Shopify's online-store conversion rate is the share of sessions that completed a purchase—read that definition, split the funnel, and only then decide what to change.
Shopify Shipping Policy: The Page Is Not Your Shipping Rates
The shipping policy explains what you promise; Settings → Shipping and delivery is what checkout actually charges—those two have to match.
Shopify Product Title SEO: Store Title, Search Title, and Shopping Title
Product Title, Search engine listing Page title, and the Shopping feed title are three separate Shopify jobs—editing one field does not finish the other two.
Shopify Discount Code URL: What the Link Applies
A Shopify discount link applies one active code to the next cart. See the /discount/CODE format, redirect option, and rules that can still reject it.
Shopify Unique Discount Codes: Shared Code, One Use, or One Code per Customer
Choose a shared Shopify discount code, one use per customer, or one code per recipient, and plan for unfinished checkouts that hold usage.
Shopify Automatic Discounts: When to Skip the Code, and When It Still Won't Show
Choose a Shopify automatic discount when the cart should save without a code, and check eligibility, Combinations, and the 25-cap if Active still won't show.
Shopify Discount Combinations: Test What Can Stack Before You Launch
See which Shopify product, order, and shipping discounts can combine on your plan, set Combinations on every discount in the mix, and retest the same cart before launch.
Dynamic Discount Strategies for Shopify Cart Recovery: When to Personalize and When to Hold Back
Decide when your Shopify recovery flow merits a discount, set enforceable offer rules, and test effectiveness against a no-discount group.
Cart Abandonment Behavior Signals: What Shopify Merchants Should Check Before Offering a Discount
Use a Shopify merchant signal matrix to check cart edits, shipping-cost exits, coupon friction, and checkout drop-off before sending a discount.
Shopify Checkout Optimization: Fix Friction Before You Offer a Discount
Audit your Shopify checkout in order: delivery costs, mobile forms, payment options, discount errors, and event evidence. Build a prioritized test checklist.
15 Abandoned Cart Email Subject Lines (Copy & Test)
15 copy-ready abandoned cart subject lines for Shopify, sorted by why the shopper left, plus when urgency, emojis, or a discount backfire and how to test them.
Shopify Discount Code Not Working? Check These Admin Settings First
When a customer’s Shopify discount code fails at checkout, use this admin checklist—active dates, cart rules, combinations, and usage limits—before you change the offer.